Law of iterated expectations: informational aspect
The notion of Brownian motion will help us. Suppose we observe a particle that moves back and forth randomly along a straight line. The particle starts at zero at time zero. The movement can be visualized by plotting on the horizontal axis time and on the vertical axis - the position of the particle. $latex W(t)$ denotes the random position of the particle at time $latex t$.

Figure 1. Unconditional expectation
In Figure 1, various paths starting at the origin are shown in different colors. The intersections of the paths with vertical lines at times 0.5, 1 and 1.5 show the positions of the particle at these times. The deviations of those positions from $latex y=0$ to the upside and downside are assumed to be equally likely (more precisely, they are normal variables with mean zero and variance $latex t$).
Unconditional expectation
“In the beginning there was nothing, which exploded.” ― Lords and Ladies
If we are at the origin (like the Big Bang), nothing has happened yet and $latex EW(t)=0$ is the best prediction for any moment $latex t>0$ we can make (shown by the blue horizontal line in Figure 1). The usual, unconditional expectation $latex EX$ corresponds to the empty information set.
Conditional expectation

Figure 2. Conditional expectation
In Figure 2, suppose we are at $latex t=2.$ The dark blue path between $latex t=0$ and $latex t=2$ has been realized. We know that the particle has reached the point $latex W(2)$ at that time. With this knowledge, we see that the paths starting at this point will have the average
(1) $latex E(W(t)|W(2))=W(2),$ $latex t>2.$
This is because the particle will continue moving randomly, with the up and down moves being equally likely. Prediction (1) is shown by the horizontal light blue line between $latex t=2$ and $latex t=4.$ In general, this prediction is better than $latex EW(t)=0$.
Note that for different realized paths, $latex W(2)$ takes different values. Therefore $latex E(W(t)|W(2))$, for fixed $latex t>2$, is a random variable of $latex W(2)$. It is a function of the event we condition the expectation on.
Law of iterated expectations

Figure 3. Law of iterated expectations
Suppose you are at time $latex t=2$ (see Figure 3). You send many agents to the future $latex t=3$ to fetch the information about what will happen. They bring you the data on the means $latex E(W(t)|W(3))$ they see (shown by horizontal lines between $latex t=3$ and $latex t=4).$ Since there are many possible future realizations, you have to average the future means. For this, you will use the distributional belief you have at time $latex t=2.$ The result is $latex E[E(W(t)|W(3))|W(2)].$ Since the up and down moves are equally likely, your distribution at time $latex t=2$ is symmetric around $latex W(2).$ Therefore the above average will be equal to $latex E(W(t)|W(2)).$ This is the Law of Iterated Expectations, also called the tower property:
(2) $latex E[E(W(t)|W(3))|W(2)]=E(W(t)|W(2)).$
The knowledge of all of the future predictions $latex E(W(t)|W(3))$, upon averaging, does not improve or change our current prediction $latex E(W(t)|W(2))$.
For a full mathematical treatment of conditional expectation see Lecture 10 by Gordan Zitkovic.
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